Author: SamPage

Why Choose Flexible Packaging?

Why Choose Flexible Packaging?

 

Deciding the right packaging for your product is not a simple task. This task can seem overwhelming for consumer packaged goods, manufacturers, and contract packagers. It can feel like a bunch of options are thrown at you, and you don’t even know where to begin.

 

Flexible packaging film is a great option for many product packaging needs.

 

Flexible packaging is one of the fastest growing packaging types and is more sustainable than other packaging options. Products that are made with flexible packaging have not only made a difference with product waste, but also in the lives of consumers.

 

Table of Contents:

 

What is Flexible Packaging?

Flexible Packaging is a type of product packaging that can be shaped and changed. It can be reused, easily opened, resealed, and is lightweight and more cost-efficient. It requires less energy and fossil fuels to manufacture flexible product packaging, making it more sustainable than other types of packaging materials. Examples of flexible packaging include bags, pouches, shrink films, tubes, sleeves, and carded packaging.

Why Flexible Packaging is Important?

There are many benefits of using flexible packaging materials for your product packaging compared to other types of packaging materials.

 

Benefits include:

  • Extended product shelf life
  • Lightweight
  • Cost-efficiency
  • Lower shipping costs
  • Minimal material used
  • Less consumer waste

 

Utilizing flexible packaging lessens our carbon footprint. Because products, especially food, can be resealed, the shelf life is extended and less waste is produced. Compared to other types of packaging materials, flexible packaging is more environmentally friendly.

 

What You Should Know About Flexible Packaging

A reverse-print method is used for flexible packaging. The product packaging design is printed between laminated materials, protecting the ink. Products, especially food, are protected from the ink. Other types of printing on flexible packaging include flexography, digital printing, rotogravure, and lithography.

How to Choose the Right Packaging Type

When determining which packaging type is best for your product, there are some things to take into consideration. Follow these steps to find which packaging material you should use.

  1. Product type – Think about what type of product you want to package.
  2. Packaging Dimensions – Consider the size, weight, and shape of your product. Note any specifics that need to be accounted for when packaging.
  3. How Much Is Flex Packaging? – What is your budget for packaging? Rigid packaging tends to be more expensive, while flexible packaging is more cost-efficient.
  4. Envision your packaging – Decide how you want your product packaged in both flexible film and rigid packaging options. There are many types of both packaging materials. Would your product fit best in a pouch, can, box, bag, etc.?
  5. Compare packaging – Ask yourself which packaging type your design would look best on and function most efficiently.
  6. Shipping – Consider how your product will be shipped and how many people will handle it.
  7. Find a pro – Contact a packaging specialist at PSI.

 

The best way to select the appropriate packaging material for your product is to contact a professional. They are there for that reason. They can guide you through the process and help you envision the final packaging better.

 

Flexible Packaging vs Rigid Packaging

Flexible Packaging:

  • Uses less material
  • Can be shaped and changed
  • Lightweight
  • Durable, can return back to original shape
  • Reusable
  • Resealable
  • Sustainable
  • Customizable

Examples of flexible packaging include bags, sleeves, tubes, and pouches.

 

Rigid Packaging:

  • Uses more material
  • Cannot be shaped and changed easily
  • Heavier
  • Less durable, can dent and break
  • Protective against outside environment
  • Costs more to customize
  • Easier to store

Examples of rigid packaging include cans, plastic boxes, glass containers, and cardboard.

 

Final Recap

When looking at types of packaging materials, it is worth noting that flexible packaging and flexible film have increased in popularity over the past few years. One major reason this has happened is because of its higher sustainability compared to rigid packaging. Less consumer waste is produced by flexible packaging because of extended shelf lifes and smaller amounts of packaging material used.

 

To find out if your product should be packaged in flexible packaging film, contact a specialist. PSI is a flexible packaging manufacturer and can help with your product packaging supply needs. PSI also offers custom product packaging for flexible packaging and flexible film materials.

 

 

Frequently Asked Questions

Got questions? We’ve got answers.

What are examples of flexible packaging?

Products that are packaged in flexible packaging and flexible film include:

  • Bags – Paper, non-woven, plastic, courier, and biodegradable
  • Adhesive tapes
  • Bubble wrap and air bubble pouches
  • Foam
  • Films
  • Foil
  • Corrugated roll
  • Pouches

 

What are the advantages vs disadvantages of flexible packaging?

Advantages

  • Extended shelf life of products
  • More sustainable than other packaging options
  • Lightweight
  • Cost-efficient
  • Durable and can be reshaped and reformed

 

Disadvantages

  • Technological changes and innovation struggles
  • It’s more sustainable but still not great for the environment
  • Less protective
  • Not as easy to store
  • Requires highly skilled employees to operate machinery

 

 

Is flexible packaging sustainable?

The Flexible Packaging Association has supported sustainability efforts through use of flexible packaging. Flexible packaging manufacturing uses less fossil fuels and water and emits less greenhouse gases. More products packaged in flexible packaging materials can be transported at once, lowering shipping and transportation emissions. Flexible packaging extends the shelf life of many products, reducing the amount of food waste with perishable products.

 

Overall, flexible packaging is more sustainable than rigid packaging. While it is not completely eco-friendly yet, using flexible packaging materials such as bio-polymers and plant-based plastics are a big step in that direction.

 

What is flexible packaging made out of?

Flexible packaging can be made out of any of the following materials:

  • Polyester
  • High Density Polythene / polyethylene (HDPE)
  • Low Density Polythene / polyethylene (LDPE)
  • Polyethylene Terephthalate (PET, PETE)
  • Polypropylene (PP)
  • Polyolefin (POF)
  • Polyvinyl Chloride (PVC, Vinyl)
  • Paper
  • Metalized film
  • Release-coated films
  • Anti-static films
  • Conductive films
  • Nylon films
  • Cellophane
  • PLA (polylactic acid)
  • Biodegradable PE
  • Biodegradable laminations
  • Multi-layer adhesive laminations

What are different types of packaging materials?

Packaging materials can be divided into two categories: flexible and rigid. Flexible packaging can be shaped and changed and does not dent or deform easily. Rigid packaging is known for being protective, but heavier. Both flexible and rigid packaging can be coupled with protective packaging, like styrofoam and bubble wrap.

Why Texas Businesses Need POP Displays

Why Texas Businesses Need Point-of-Purchase (POP) Displays

 

Many small businesses and marketing professionals are constantly thinking of strategic ways to attract their target customer and stand out among competing products. Each day it seems as if a new product is hitting the shelfs, making the pool of competition bigger. Constantly those dealing with this problem ask, “how can I create a memorable interaction between my product and my customer?”

An enticing way to make your product stand out and create an interactive experience with potential customer is a Point-of-Purchase (POP) Display. These designer retail solutions can help you stand out among your competition, but also allow your customer to engage with your product.

This article will go over the POP display by looking at what it is, the effectiveness, different types of packaging products, how to order POP displays, and finally some frequently asked questions.

 

Table of Contents:

∙      What Is A Point-of-Purchase (POP) Display?

∙      Point-of-Purchase Displays Effectiveness

∙      Different Types of Packaging Products

∙      How to order POP Displays

∙      Frequently Asked Questions

 

 

 

What Is A Point-of-Purchase (POP) Display?

Also known as point-of-sale displays or retail display, this marketing tactic places printed displays near relevant items and where customers make purchasing decisions. They stand out to draw in the attention of the customer, promoting the good and generating sales.

 These displays often appear at the front of the store or in the middle of the aisle, however they can also be near checkout for impulse buy items. Clothing brands also use them throughout stores to promote specific items.

The primary goal is the create a memorable interaction, rather than having the product down in the sea of other items being sold, they can appear in a physical display that puts them a step ahead of competitors.

 

Point-of-Purchase Displays Effectiveness

 

Now, you may be thinking, “how can I trust that these big displays will attract more customers and generate revenue?” Well look at the numbers:

By having these two important factors of in-store purchases and attracting attention, we can convince our consumer to buy our product. The large displays gain exposure and facilitate purchases because most purchase decisions happen in store. Our consumer sees the product and display and the seed of consumer interest is planted.

 

Different Types of Packaging Products

Point-of-Purchase displays cause a big splash in a world where standing out is important. Small businesses are in a game of survival of the fittest, by using these marketing tactics you are staying a step ahead of competitors. To attract the customer, brands have to “pop out” and POP displays do just that.

Now, POP displays are a highly effective choice to help bring emphasis to particular products, however there are also other printed retail products that can help facilitate consumer purchase. Some of these useful and effective tactics include:

∙      Protective Packaging

∙      Retail Packaging

∙      Packaging Labels

∙      Custom box Designs

∙      Printed Boxes

∙      Presentation Boxes

∙      Mailer Boxes

∙      Folding Cartons

 

How to order POP Displays

Ready to draw in your customer in an effective and exiting way? The process is simple. To order your brands Point-of-Purchase display, contact us at info@packagingsourceinc.com or call us at (214)-808-7664. Businesses in the Dallas area can also visit us in store at 2601 Network Boulevard, Suite 440, Frisco, TX 75034.

After that just tell us what you’re looking for and we can help design and develop a custom display that will attract your customer and help you compete against competitors.

 

Conclusion

Point-of-Purchase displays are an exciting way to attract your target audience. The standout and have proven effective in the eyes of consumers. By utilizing this marketing tactic, your product is not drowning the sea of goods that fill stores.

By contact Packaging Source Inc., we can help you design the perfect display for your product.

 

 

 

Frequently Asked Questions About Point-of-Purchase Displays

 

What does point of purchase mean?

Point-of-purchase is referring to putting marketing in the place where customers are doing their physical retail shopping. The goal is to offer something unexpected to capture a customer’s attention to drive sales of a particular product.

Why is point-of-purchase important?

POP displays are important because in order to generate sales, many products rely on attracting their customer. By having an effective point-of-purchase display for your product, your products can stand out from the standard shelf displays.

 

What does POS mean in marketing?

POS means point-of-sale. This is when customers purchase the product, typically at a cash register, however it can also refer to any display that happens in the physical store space.

What are the 4 basic types of displays?

The four basic types of displays are the ones that feature one item, similar products, related products, or a cross mix of items.

 

Should I purchase online or find a packaging printer near me?

Whatever works best for you! You can contact us via email or phone. We also have a store located in DFW, North Texas, for in-person consultation. In person or online, we can provide the best service possible. Our goal is to make the customer happy, and we work hard to follow through with your design ideas.

 

 

Get More Sales With Printed Presentation Boxes

Get More Sales Through Printed Presentation

Estimated Read Time: 5 minutes

Local businesses and small merchants within Texas often have questions about how to draw the attention of potential customers in order to sell their wares. With sales shifting heavily to the digital marketplace during the COVID-19 pandemic, many vendors have lost touch with creating customer conversion through physical sales. 

 

An answer to their issue is through visual engagement. Much like retail, the key to engaging with consumers is a consistent message and representation of your products throughout the purchasing process. How your products look, what your products do, and how your customers relate to the product are all factors in the sales conversion process. 

 

If you have ever bought items in a retail setting, you’ve seen products presented in different forms. The package that the product comes in, a display holding countertop products, and even buildable die-cut floor displays. Drawing the eye of a potential customer in the real world means winning a competition of multiple factors and products that can impede successful sales. 

 

Table of Contents:

 

  • What are Custom Printed Boxes?
  • Effectiveness of Custom Packaging
  • Different Types of Printing Boxes
  • How to Order Printed Boxes
  • Frequently Asked Questions

 

 

What are Custom Printed Boxes?

 

Custom printed boxes are self-contained units that function as both packaging for the particular product, as well as a visual representation of the brand and its identity. Imagine the counter of a convenience store; everything from candies and snacks to cigarette lighters and other smoking adjacent items have their own spaces marked by the branded packaging that holds that product. 

 

Custom printed boxes are designed to attract the eye of the consumer through a multitude of different parameters. These include target demographics, location, and size of the product and packaging, as well as a likeness to adjacent products. 

 

Attracting the eye of a potential customer while representing brand presence through custom box design is also useful for showcasing local business affiliations. For instance, local businesses in the Dallas – Fort Worth area can emblazon custom boxes with logos and addresses in the form of printed boxes for wholesale shipping and custom mailers.

 

As an example, look to businesses like Amazon and Hello Fresh. Their product boxes serve as a display of their brand identity through logo and association while showcasing websites, locations, and social media presence. The branding is consistent throughout and the packaging is optimized for instant identification. 

 

Effectiveness of Custom Packaging

 

There are 5 stages in the customer adoption process: awareness, interest, evaluation, trial, and adoption. Custom retail packaging and POP displays can help to cover the awareness and interest steps, while the product itself is presented immediately to be evaluated, trialed, and decided upon. 

 

Drawing attention to your products

 

  • Customers are more likely to purchase items that engage with them visually.
  • Effective placement of Point of Purchase displays draw in up to 13% of in-store eye fixations.
  • Instant call to action with option of in-person experience and purchase.

 

Different Types of Printed Packaging

 

Printed boxes and packaging are a mainstay option for small business shipping, but they aren’t the only way that custom box design can be utilized. Presentation boxes and point-of-purchase displays are easy and cost effective methods to accentuate products in the retail market. Shipping needs can be achieved through retail packaging, custom mailer boxes for subscription services, and more:

 

 

How to order Printed Boxes

 

Ordering printed boxes for local businesses based in Dallas and Fort Worth is easy. There are many custom printed box merchants based in the DFW area who can meet your needs for retail packaging and displays. 

 

  1. Design your logo and brand assets along a consistent presentation and message
  2. Determine what size box, materials, and what quantities will fill your needs
  3. Apply graphics to fit to the packaging dimensions
  4. Order a sample to ensure that you are going to be happy with the final product before mass production
  5. Place your order

 

Final Recap

 

By utilizing custom printed packaging local businesses are granted unique benefits. Customer conversions that are heavily favored by retailers have become available to companies who ship products. 

 

The power of custom printed box design and point-of-purchase displays can help to tap greater potential in customer engagement and brand recognition. Utilizing these methods, businesses can incorporate their existing products and promotions to reach new levels of conversion.

 

Frequently Asked Questions

 

How to design a box? Continue reading “Get More Sales With Printed Presentation Boxes” »

How To Redesign Your Product Packaging

Your average supermarket carries anywhere between 15,000 and 60,000 individual products and the most people will wander through these fluorescent lit halls of consumerism is once a week and come away with at maximum 30 or 40 items.

The ecommerce environment is just as crowded, with the global B2C market topping $1 trillion for the first time in 2012. Simply typing the word ‘books’ into Amazon will yield you over 44 million search results.

While the internet has provided a potential customer base of millions for even the smallest of local businesses, the flip-side is that these businesses are elevated into a global marketplace. You may have been the only supplier of real ales in your local area, but as soon as your ecommerce site goes live you become one of the thousands and thousands of real ale companies operating around the world.

This kind of competitive environment necessitates the need for smart packaging design that both stands out from the crowd and communicates a deeper message of value about the product to potential consumers.

One of the biggest problems for established brands is the precarious balancing act of maintaining your coherence and focus as a brand while still allowing room for growth, change and modification. No brand is ever perfect and there is always likely to be people that you could appeal to more or an aspect of your message that needs to be amplified.

A risky area for any business is when the realization dawns that their current packaging is not doing as well as it should and that there is a need for a substantial redesign. If you do it well your brand will seem to have been rejuvenated with a new energy and emphasis, but get it wrong and the consequences can be extreme.

So before we get down to the nitty-gritty of how to do a successful packaging redesign, we should start off with a cautionary tale of just how extreme the effects of a poorly received redesign can be.

The Terrible Tale of the Tropicana Redesign

In 2009 Tropicana embarked on what quickly went down in recent history as a spectacularly ill-conceived product redesign, which resulted in its sales dropping by 20% and the company losing millions of dollars.

It may be surprising to some that consumers would react that negatively to a change of packaging,bombarding the company with negativity by email and social media, but that is just to underestimate the attachment people form with their favourite brands.

So just what went wrong? As it turns out, just about everything about this redesign was ill-conceived. The brand name text on the front was upside down and far less immediately noticeable, meaning that consumers had to invest a lot more time and concentration and were unlikely to have that immediate connection. The tone of voice was weird and the typography gave of the air of trying to be hip but coming off cold and corporate. The old image of a ripe, juicy orange was replaced with a stock photo of a glass of indiscriminate orange juice and the old slogan of “why does Tropicana taste so good?” is replaced with the strange sounding “drink in the spirit of the morning.”

The tide of negative reaction caused Tropicana and its parent company PepsiCo to stop the shelf the whole redesign, issue an embarrassing retraction and slink off into the corner to lick its wounds.

Pulling Off a Successful Packaging Redesign

So now we know how not to do a successful package redesign, we can turn our attention to how to successfully reinvigorate your brand while retaining a deep rooted sense of identity. Some examples of the kind of measurable success that a well thought out and implemented redesign can bring to your company are:

The first thing you are going to have to do is to let go of any unhealthy sentimentality you might have about the past and accept the bold possibilities of the future.

The second thing of upmost importance to keep in the forefront of your mind is that you have a core group of loyal customers that you absolutely must not lose. This is the biggest problem that Tropicana ran into, because not only did they not gain many new customers but they actually began to lose customers. The ultimate package redesign will not only entice new customers but will excite these loyal customers as well.

With these two factors in mind, the next thing you are going to have to turn your mind to.

Why Do You Need to Redesign Your Packaging?

Different companies and different brands are going to have different reasons for initiating a packaging redesign. It is important to establish at the start what is driving your need for a redesign, which may be one of the following:

  • Your product has changed in a way that necessitates new packaging
  • You need visual unification between different, previously distinct products
  • Your recent business performance has changed
  • New government regulations or requirements
  • Your expanding into new markets
  • Customer insights and surveys shows that your message or appearance is dated or out of touch with your core customer base or target group

Determining early on why you need to do the redesign in the first place will save a lot of Tropicana-like pain further on down the line.

Evolution or Revolution?

Once you have the reason why you are going to have to redesign your packaging, the next thing you are going to have to figure just how drastic a change you are aiming for. It comes down to the difference between instigating revolution or taking a few steps forward in evolution.

A revolutionary change means that your packaging will be a radically different beast to what it was like before, which opens you to the risk of detaching the emotional connection your core customer base has with your product (and maybe they won’t be able to recognise them on shelves).

Evolutionary change on the other hand, implies that you are simply shedding the parts of your current design that aren’t working and emphasising the parts that are working. Most of the time, you are going to want to be aiming for is evolutionary change because you want to improve the delivery of your brand message rather than simply starting again from scratch.

Undoubtedly, some situations and business climates are going to call for a revolutionary change of focus and root and branch change, but most of the time it is not going to be the whole of the your design that is the problem.

Important Things to Remember

While the actual mechanics of each individual package redesign process will depend on a number of factors that are specific to your product range, your previous design, your core and target demographics and the message you want to emphasize, there are a number of important things that you would do well to remember.

The biggest potential stumbling blocks you could face in this process are:

  • A lack of certainty which leads you to make changes that are too small and inconsequential to matter to consumers or warrant the time and effort put in
  • Making changes that are too big and result in a damaging disconnect between your product and consumers
  • Succumbing too much to “design by committee” or making decisions based on fear or the privileging of personal opinion over verifiable information and objective goals
  • Not understanding how consumers interact with your brand before you start and making decisions which have a negative effect on this
  • Instituting changes because everyone else in your industry is and simply playing follow the leader rather than taking the process seriously

The opportunities for those that get their redesign right are the prizes that come from the successful evolution of their brand, with new possibilities blooming forth, new customers discovering the benefits and a whole gaggle of new avenues for the company to travel down.

Do you have any other golden rules for achieving the tricky feat of a successful package redesign? Can you think of any big successes or failures that would serve as useful examples?

Grocery Displays Targeting Male Shoppers

Research has recently shown that more men are doing the grocery shopping, according to The Wall Street Journal. In an attempt to boost sales, food companies such as General Mills and Kraft are reevaluating their packaging. Yogurts, coffees, packaged foods and other products will feature darker colors and catchy words that aim to target male shoppers. This shift in visual packaging may call for a reconfiguration of food merchandising for grocers who are also willing to delve into this experiment.

Darken the look
The first cue to take from food companies is to adopt darker colors. Look into fixtures that have a more “manly” feel and figure out a good place for them. The Mobile 5-Tier Z-Fixture Merchandiser is a great item that’s smaller and easy to move. Consider highlighting the arrival of the new packaging by filling the vessel with them. Additionally, take a look at some Expressly HUBERT® Synthetic Chalkboard Sign Panels, which will help set the darker, more masculine atmosphere.

Spread the items
It may be tempting to bring as much attention to the new products as possible by placing them all together. However, this may likely lead consumers to explore the section and not take the time to walk through the rest of the store. By having a small fixture that highlights the new items, customers are aware of the change and are encouraged to search for them. The downside to the highlight fixture may be how accessible it is. Be prepared to stock the display regularly as customers come through.

Revisit your merchandising
The Wall Street Journal also stated that it won’t just be the look of the packaging that changes, it will also be the size. This results in a reevaluation of merchandising, especially feature displays where size and color have already been configured. If you can determine when the shipment is set to arrive, you may want to set aside a few hours on the day the shipment comes in and incorporate the new items into your feature. Bring as much attention to these products as possible so that consumers are well aware of their presence and will gain interest in them.

This change in packaging is sure to garner plenty of attention from consumers. It also provides more product for grocers and their staff to work with. The introduction of these items can be a fun change for retailers and shoppers alike.

Tips for designing & creating a successful POP display

It can be a real challenge for a company to get their product onto the shelves in a store, especially with all the competition. Even if they do succeed in displaying their product and getting valuable shelf space, the edge is lost when the item is lumped together with lots of similar products from competitors.

Whether you are in Walmart or your local neighborhood store, you may have noticed that a lot of the shelves are untidy and disorganized, despite efforts by store employees.

A POP Display, or point of purchase display is a way of using innovative packaging techniques to keep brand equity and keep a brand competitive. If you are a manufacturer, it’s the point at which the real persuasive selling techniques kick in, as long as your display provider is doing their job, and more and more product managers are realizing the benefits of a POP display.

Most product packaging is boring and unimaginative, as a quick look around the soap aisle at your local Walmart will demonstrate. Most of us can’t read the tiny print on the different packages and other than the colors and the logo, all the products tend to look the same.

Retail Store Shelving

Crowding products on to the shelves tends to diminish the product’s value. It may also be a big box store conspiracy to make everyone be competitive on the price by quashing brand differentiation. If your product is sitting forlornly on the shelf like a lost dog waiting to be chosen, it may be time for a change of strategy.

The POPAI shopper engagement study of 2012 points out that a customer is less likely to buy your product if you aren’t making a point of displaying it. Today’s shoppers have more choice than ever, what with private labels, premium labels and organic labels. You may be losing the battle taking place on the shelving to grab the attention of customers if you are not using in store marketing. Almost one in every six brand purchases are made when that brand is present on an in store display, according to the same 2012 study. Any product that has a low price and yet is of good quality has the potential to sell well and it is obvious that many independent manufacturers just aren’t trying hard enough. After all, there is only room for so many soap brands on the shelves. It can be extremely hard to fight the power of the big brands and you cannot always rely on primary packaging selling your product for you. Your brand equity is suffering because of the situation on the shelves at the major stores.

A small packet or bottle of soap doesn’t stand much chance of standing out, especially when most consumers are price conscious. An effective POP display is one of the best ways to get your product noticed and sold in smaller boutique stores and large retail outlets. You can really get your brand message across by using POP packaging design techniques the right way.

Attract the Sleepwalking Shopper

It’s important to attract the attention of those shoppers who are shopping on autopilot, and a good POP display will do just that. However, you also need to have your display positioned in such a way that it stands out and is noticed, and in the soap category, standing out from the rest of the brands is the key. A pallet display, such as the one on the right, forces a shopper to look at the product stacked up on it and ignore the products on the shelves, although shelf displays can still attract customers. Think big and bold, something that really grabs the attention.

You can advertise your product benefits with a good POP display, as your packaging cant really do that.

In the graphic below, the tagline and SUDAFED logo are both highly visible, and the individual packages are at basket height and to the right, allowing a shopper to easily and quickly grab one.

If you want to outperform the competition, a good POP display is the way to go and if you are ready to do that, Ravenshoe Packaging can help you. Be sure to ask about a new trend that is making packaging people excited – Ready for Retail. Once you know about this, you will want to put it in place for your products.

Instead of thinking of pop packaging as boxes, think of them as being highly persuasive selling tools and persuasive packaging is one of the most important aspects of packaging design. POP can attract a shopper, persuade them to buy your product instead of the competition and can reposition your brand and give it the boost you badly need.

Sell More With A Custom POP Display

Packaging Source Inc offers help with custom POS displays, whether you need a large display, small display or something that hasn’t even been developed yet. Packaging Source Inc is your source for a custom POP display, offering an extensive product line as well as a variety of service capabilities including prototypes, design, manufacturing, inventory management, drop shipping and warehousing.

We design and build customized point of sale displays utilizing plywood, hardwoods, softwoods, MDF, particleboard, sheet metal, wire, aluminum and acrylics. We can also include your business logo and/or product logo or other digitally printed graphics as part of your custom-designed POS display. We have POP display designers who can help create a look that is completely unique for your own custom point-of-purchase display, including features such as pegboards, adjustable shelving, cabinet lighting, clothing racks, hinged or sliding doors, glass panels and rotational capability.

We have a creative design team who will work with you to customize a retail display design that is optimized to meet your needs and that will not only effectively help sell your products, but will also stay within your specific budget. At Packaging Source Inc, we also specialize in cost-effective knock-down (KD) construction for point of sale displays. Our unique KD designs can help save money by cutting down on package size, shipping and handling costs, and transportation fragility. If you prefer pre-assembled displays, we can also take care of that.

Now you no longer have to settle for stock displays that do not meet the dynamic qualities of your products. You can set your products apart from the competition by making sure you have attractive, dynamic and compelling point of sale displays. Contact Packaging Source Inc and discover how we can improve your bottom line with a custom display program.

What You Should Know About Die Cut & Custom Packaging Boxes

Many companies use Custom Packaging and Die Cut Boxes when they need to ship their products to different locations. These boxes are durable and strong, and they can be customized, which means that you can use the boxes to ship any type of product.

Die Cut and Custom Packaging Boxes
Most people use Die Cut boxes for sending mail and parcel. Cutting die is used for the boxes, and they are typically used to ship out products such as shoes, clothes and electronics. They can be cut and manufactured according to the weight, size and dimension of the product that needs to be shipped.

These boxes are also excellent to use when you want to promote a product. Also, they serve as a protective shield, and they can be folded up and reused. Many people use these boxes to ship fragile items, electronic goods and crockery, and that is because they consider the boxes to be made with the best type of packaging material.

Printed Die Cut Boxes look very appealing, and they can convey a business’s message to the public. For example, the boxes can contain info and features of a specific product that the business is mailing.

A printed custom box from Packaging Source Inc. Call 214-808-7664 for more info.

It is also worth noting that the boxes can lure potential customers when they are being used for promotional purposes. They can keep the packaging intact, while at the same time being very easy to open and close.

Custom Packaging Boxes
Custom packaging boxes are very useful for storing and packaging. The boxes can be made in a way to meet clients’ specific requirements.

Types Of Packaging Boxes
Regular Slotted: These are the most common types of custom packaging boxes, and all of the flaps are the same length. They are often used to ship small items, such as show pieces and coffee mugs.

Half Slotted: Half slotted boxes are somewhat similar to regular slotted boxes, but they only have one set of flaps. This allows a product to simply slide right into the box. They are often used to ship large and heavy items such as computers, washing machines or fridges.

Overlapping Lids: These boxes have flaps that overlap each other, and this creates a very strong bond. They are both the same length and breadth.

Packaging Source Inc is committed to providing the best customer service possible, and they offer a wide range of options when it comes to packaging boxes and materials. The company carries high quality products that meet international quality standards, and they strive to serve customers in an efficient way. If you are in need of custom boxes, then you should contact the company as soon as possible, as they have customer service reps standing by to help you.

Why Your Company / Product Needs Custom Packaging

Is your business shipping products to your clients? How unique is your packaging? If you don’t have a package that stands out, then you may be losing business.

Why Great Marketing Requires Unique Custom Packaging

Competition is fierce in the shipping industry. Most have common brown or white boxes that can get lost in the crowd. However those brand names that have flashy boxes that stand out, get noticed and are easy to pick out from the crowd. Zappos, Chegg and Amazon have boxes and brands that get noticed.

Your clients may never get the chance to stand out in a UPS building. Yet they will have many opportunities for average people to notice your packages.

* Sitting outside a dorm, house or an apartment.
* Sitting at someone’s office desk, coffee table or in someone’s kitchen.
* They can see your package on Twitter, Facebook or Instagram or they just got their package or one of their pets are playing around in the box.
* In a post office or UPS store.
* There are still other ways that customers will see your package and you want it to catch their eye, to stand out so they will remember it.

Packaging is a great marketing strategy that you can do to bring more customers to your business. It puts your brand and your website link in view of repeat customers.

Examples of Marketing Business and Unique Packaging

Noelas made a creative photo (which was viewed more than 4,000 times on Flikr) that shows a robot being built out of Amazon’s packaging. It shows how Amazon puts their country-specific link on their boxes with an arrow that directs your attention to it.

Alpha Chen portrays people who love to take photos of their animals in boxes. This is eye catching and catches the pulse beat of their customers by their love of their pets. Zappos showcases their link to their website on the boxes along with their motto.

Chegg’s shipping box is orange that draws attention to it. Their box is branded, showing off their bright colors. Once you see that it’s hard to forget it. Impressions are hard to forget.

Don’t know what McPhee is? If you see their box and catchy logo, you’ll remember it for a long time. the logo is “Freaking out the squares since 1983”. Besides being their caption, it tell the customer that it’s an established brand, all in one sentence.

Great packaging works for online marketing. On their Facebook page, Naturebox has a beautiful cover. It gets people hungry for their product. Also it shows how easy their customers can get their package.

Barkbox is another creative use of packaging and photography in action. They show their customers having fun with their products and packaging. With a name such as BarkBox, you don’t even need to add a .com.

You can use many products that advertise your package, so people notice it and remember it long after they see it. There are custom stickers and stamps that you can use. Think up a snappy name and photo. Be different and stand out from all your competitors as you attract people to your business today!

Why Packaging Is Important for Branding

Traditionally, stores have a broad variety of ways to connect with customers and give them a memorable experience.

Traditionally, stores have a broad variety of ways to connect with customers and give them a memorable experience. As ecommerce becomes more prevalent, however, many retailers are finding that they no longer have all of the options they used to. Absent well-branded displays, personal interaction between customers and employees, and customers actually leaving their homes to shop, there are simply fewer touch points allowing stores to connect with their customer base.

In this light, it becomes startling that so many businesses are ignoring the unboxing experiences of their customers. Every company out there ships merchandise in the same boring cardboard boxes sealed with clear tape. These boxes do the job, but customers are highly unlikely to remember opening them because everyone uses them.

TrunkClub provides an illustrative example of the benefits of ditching traditional packaging. The company ships products in a custom-printed box with a handle that looks like a trunk instead, matching their brand to their shipping containers. This gives every order a unique feeling, as customers cannot wait to dive in and see what is in the trunk box this time.

The box itself is not the only way to individualize a company’s products. For example, every order from TrunkClub includes a handwritten note from a personal stylist, explaining why each included item was chosen. This creates a connection akin to that felt when a customer interacts with an employee at a traditional store, putting a face on the brand name and enticing them to go back.

Just because branded packaging is possible does not mean it should be done, so what benefit does TrunkClub derive from doing this? The answer is marketing. Sustainable brands depend on an established customer base placing multiple orders, as it is much cheaper to get prior customers to reorder than finding new customers every time. A recent survey conducted by Dotcom Distribution found that 52 percent of consumers are more likely to make repeat orders from an online merchant with unique packaging. Therefore, branded packaging increases sales.

In addition, Dotcom also discovered that consumers enjoy sharing unique unboxing experiences on social media sites such as YouTube and Facebook. This gives the company with unique packaging free positive publicity through the social network of every customer. For instance, a search for “TrunkClub unboxing” reveals thousands of blogs, images, and videos. Every one of these helps get TrunkClub’s name out there while also providing valuable back links that improve the company’s SEO performance.

At this point the benefits of a unique branded packaging experience should be obvious, but how to create one may be less so. Below are some of the most common elements of a successful branded packaging marketing campaign. You do not need to incorporate every item on this list, but it gives you somewhere to start in trying to determine what elements provide the best complement to your overall marketing strategy.

The box is the single most obvious element of a branded packaging experience. A custom box will stand out in the sea of white and brown boxes customers expect, but this is also one of the more expensive items to customize. Colored tape is a cheaper option that can have a similar effect if done correctly.

Tissue paper draws your customer into the unboxing experience by adding a layer of mystery to the process. You can further customize the experience with printed or colored paper, adding something beyond the standard paper employed by other firms.

Fillers such as Styrofoam packing peanuts, air pillows, foam inserts, and bubble wrap serve a vital protection function, but do little aesthetically and even less to promote your brand. Less common fillers such as excelsior and colored crinkle paper can make your packaging unique and memorable for the buyer.

Stickers are among the most versatile of the branded packaging elements. A branded sticker is a great way to seal tissue paper in a manner that reinforces your brand’s messaging, or it can be placed directly on the box to provide the benefits of a custom printed package for a fraction of the cost. These inexpensive items are a great way to ease into branded packaging.

Promotional materials, such as a business card granting a discount on a customer’s next order, are also a cheaper way to brand your packaging. Alternatively, the promotion could be intended for a friend of the current customer, encouraging him or her to spread your company by word of mouth.

Handwritten notes like those utilized by TrunkClub also work well by lending that personal touch that is often absent from ecommerce. Larger businesses may have a hard time scaling this method, but new start-ups can benefit greatly from it.

Every order generally includes a receipt, but that does not mean yours cannot stand out. Higher end restaurants often give you your receipt in an elegant folder to heighten your dining experience, for example.

Finally, an unexpected free gift or sample can inspire customers to sing your praises to their entire social circle, giving you business above and beyond your repeat customer. Whichever of these works best for you, you will find that branded packaging will increase your sales.

If you’re looking to improve your branding, improve customer perception of your product, and increase marketing, contact Packaging Source Inc for free quote. You can call 214-808-7664 or you can fill out our contact form by clicking here.