Why Choose Flexible Packaging?

Deciding the right packaging for your product is not a simple task. This task can seem overwhelming for consumer packaged goods, manufacturers, and contract packagers. It can feel like a bunch of options are thrown at you, and you don’t even know where to begin.

Flexible packaging film is a great option for many product packaging needs.

Flexible packaging is one of the fastest growing packaging types and is more sustainable than other packaging options. Products that are made with flexible packaging have not only made a difference with product waste, but also in the lives of consumers.

What is Flexible Packaging?

Flexible Packaging is a type of product packaging that can be shaped and changed. It can be reused, easily opened, resealed, and is lightweight and more cost-efficient. It requires less energy and fossil fuels to manufacture flexible product packaging, making it more sustainable than other types of packaging materials. Examples of flexible packaging include bags, pouches, shrink films, tubes, sleeves, and carded packaging.

Why Flexible Packaging is Important?

There are many benefits of using flexible packaging materials for your product packaging compared to other types of packaging materials.

Benefits include:

Extended product shelf life
Lightweight
Cost-efficiency
Lower shipping costs
Minimal material used
Less consumer waste

Utilizing flexible packaging lessens our carbon footprint. Because products, especially food, can be resealed, the shelf life is extended and less waste is produced. Compared to other types of packaging materials, flexible packaging is more environmentally friendly.

What You Should Know About Flexible Packaging

A reverse-print method is used for flexible packaging. The product packaging design is printed between laminated materials, protecting the ink. Products, especially food, are protected from the ink. Other types of printing on flexible packaging include flexography, digital printing, rotogravure, and lithography.

How to Choose the Right Packaging Type

When determining which packaging type is best for your product, there are some things to take into consideration. Follow these steps to find which packaging material you should use.

Product type – Think about what type of product you want to package.
Packaging Dimensions – Consider the size, weight, and shape of your product. Note any specifics that need to be accounted for when packaging.
How Much Is Flex Packaging? – What is your budget for packaging? Rigid packaging tends to be more expensive, while flexible packaging is more cost-efficient.
Envision your packaging – Decide how you want your product packaged in both flexible film and rigid packaging options. There are many types of both packaging materials. Would your product fit best in a pouch, can, box, bag, etc.?
Compare packaging – Ask yourself which packaging type your design would look best on and function most efficiently.
Shipping – Consider how your product will be shipped and how many people will handle it.
Find a pro – Contact a packaging specialist at PSI.

The best way to select the appropriate packaging material for your product is to contact a professional. They are there for that reason. They can guide you through the process and help you envision the final packaging better.

Flexible Packaging vs Rigid Packaging

Flexible Packaging:

Uses less material
Can be shaped and changed
Lightweight
Durable, can return back to original shape
Reusable
Resealable
Sustainable
Customizable

Examples of flexible packaging include bags, sleeves, tubes, and pouches.

Rigid Packaging:

Uses more material
Cannot be shaped and changed easily
Heavier
Less durable, can dent and break
Protective against outside environment
Costs more to customize
Easier to store

Examples of rigid packaging include cans, plastic boxes, glass containers, and cardboard.

Final Recap

When looking at types of packaging materials, it is worth noting that flexible packaging and flexible film have increased in popularity over the past few years. One major reason this has happened is because of its higher sustainability compared to rigid packaging. Less consumer waste is produced by flexible packaging because of extended shelf lifes and smaller amounts of packaging material used.

To find out if your product should be packaged in flexible packaging film, contact a specialist. PSI is a flexible packaging manufacturer and can help with your product packaging supply needs. PSI also offers custom product packaging for flexible packaging and flexible film materials.

Frequently Asked Questions

Got questions? We’ve got answers.

What are examples of flexible packaging?

Products that are packaged in flexible packaging and flexible film include:

Bags – Paper, non-woven, plastic, courier, and biodegradable
Adhesive tapes
Bubble wrap and air bubble pouches
Foam
Films
Foil
Corrugated roll
Pouches

What are the advantages vs disadvantages of flexible packaging?

Advantages

Extended shelf life of products
More sustainable than other packaging options
Lightweight
Cost-efficient
Durable and can be reshaped and reformed

Disadvantages

Technological changes and innovation struggles
It’s more sustainable but still not great for the environment
Less protective
Not as easy to store
Requires highly skilled employees to operate machinery

Is flexible packaging sustainable?

The Flexible Packaging Association has supported sustainability efforts through use of flexible packaging. Flexible packaging manufacturing uses less fossil fuels and water and emits less greenhouse gases. More products packaged in flexible packaging materials can be transported at once, lowering shipping and transportation emissions. Flexible packaging extends the shelf life of many products, reducing the amount of food waste with perishable products.

Overall, flexible packaging is more sustainable than rigid packaging. While it is not completely eco-friendly yet, using flexible packaging materials such as bio-polymers and plant-based plastics are a big step in that direction.

What is flexible packaging made out of?

Flexible packaging can be made out of any of the following materials:

Polyester
High Density Polythene / polyethylene (HDPE)
Low Density Polythene / polyethylene (LDPE)
Polyethylene Terephthalate (PET, PETE)
Polypropylene (PP)
Polyolefin (POF)
Polyvinyl Chloride (PVC, Vinyl)
Paper
Metalized film
Release-coated films
Anti-static films
Conductive films
Nylon films
Cellophane
PLA (polylactic acid)
Biodegradable PE
Biodegradable laminations
Multi-layer adhesive laminations

What are different types of packaging materials?

Packaging materials can be divided into two categories: flexible and rigid. Flexible packaging can be shaped and changed and does not dent or deform easily. Rigid packaging is known for being protective, but heavier. Both flexible and rigid packaging can be coupled with protective packaging, like styrofoam and bubble wrap.

Why Texas Businesses Need POP Displays

Why Texas Businesses Need Point-of-Purchase (POP) Displays

Many small businesses and marketing professionals are constantly thinking of strategic ways to attract their target customer and stand out among competing products. Each day it seems as if a new product is hitting the shelfs, making the pool of competition bigger. Constantly those dealing with this problem ask, “how can I create a memorable interaction between my product and my customer?”

An enticing way to make your product stand out and create an interactive experience with potential customer is a Point-of-Purchase (POP) Display. These designer retail solutions can help you stand out among your competition, but also allow your customer to engage with your product.

This article will go over the POP display by looking at what it is, the effectiveness, different types of packaging products, how to order POP displays, and finally some frequently asked questions.

Table of Contents:

∙ What Is A Point-of-Purchase (POP) Display?

∙ Point-of-Purchase Displays Effectiveness

∙ Different Types of Packaging Products

∙ How to order POP Displays

∙ Frequently Asked Questions

What Is A Point-of-Purchase (POP) Display?

Also known as point-of-sale displays or retail display, this marketing tactic places printed displays near relevant items and where customers make purchasing decisions. They stand out to draw in the attention of the customer, promoting the good and generating sales.

These displays often appear at the front of the store or in the middle of the aisle, however they can also be near checkout for impulse buy items. Clothing brands also use them throughout stores to promote specific items.

The primary goal is the create a memorable interaction, rather than having the product down in the sea of other items being sold, they can appear in a physical display that puts them a step ahead of competitors.

Point-of-Purchase Displays Effectiveness

Now, you may be thinking, “how can I trust that these big displays will attract more customers and generate revenue?” Well look at the numbers:

Displays draw in 44% of the eyes that walk past them
Nearly 82% of purchase decisions are made in-store

By having these two important factors of in-store purchases and attracting attention, we can convince our consumer to buy our product. The large displays gain exposure and facilitate purchases because most purchase decisions happen in store. Our consumer sees the product and display and the seed of consumer interest is planted.

Different Types of Packaging Products

Point-of-Purchase displays cause a big splash in a world where standing out is important. Small businesses are in a game of survival of the fittest, by using these marketing tactics you are staying a step ahead of competitors. To attract the customer, brands have to “pop out” and POP displays do just that.

Now, POP displays are a highly effective choice to help bring emphasis to particular products, however there are also other printed retail products that can help facilitate consumer purchase. Some of these useful and effective tactics include:

∙ Protective Packaging

∙ Printed Boxes

∙ Mailer Boxes

∙ Folding Cartons

How to order POP Displays

Ready to draw in your customer in an effective and exiting way? The process is simple. To order your brands Point-of-Purchase display, contact us at info@packagingsourceinc.com or call us at (214)-808-7664. Businesses in the Dallas area can also visit us in store at 2601 Network Boulevard, Suite 440, Frisco, TX 75034.

After that just tell us what you’re looking for and we can help design and develop a custom display that will attract your customer and help you compete against competitors.

Conclusion

Point-of-Purchase displays are an exciting way to attract your target audience. The standout and have proven effective in the eyes of consumers. By utilizing this marketing tactic, your product is not drowning the sea of goods that fill stores.

By contact Packaging Source Inc., we can help you design the perfect display for your product.

Frequently Asked Questions About Point-of-Purchase Displays

What does point of purchase mean?

Point-of-purchase is referring to putting marketing in the place where customers are doing their physical retail shopping. The goal is to offer something unexpected to capture a customer’s attention to drive sales of a particular product.

Why is point-of-purchase important?

POP displays are important because in order to generate sales, many products rely on attracting their customer. By having an effective point-of-purchase display for your product, your products can stand out from the standard shelf displays.

What does POS mean in marketing?

POS means point-of-sale. This is when customers purchase the product, typically at a cash register, however it can also refer to any display that happens in the physical store space.

What are the 4 basic types of displays?

The four basic types of displays are the ones that feature one item, similar products, related products, or a cross mix of items.

Should I purchase online or find a packaging printer near me?

Whatever works best for you! You can contact us via email or phone. We also have a store located in DFW, North Texas, for in-person consultation. In person or online, we can provide the best service possible. Our goal is to make the customer happy, and we work hard to follow through with your design ideas.

Get More Sales With Printed Presentation Boxes

Get More Sales Through Printed Presentation

Estimated Read Time: 5 minutes

Local businesses and small merchants within Texas often have questions about how to draw the attention of potential customers in order to sell their wares. With sales shifting heavily to the digital marketplace during the COVID-19 pandemic, many vendors have lost touch with creating customer conversion through physical sales.

An answer to their issue is through visual engagement. Much like retail, the key to engaging with consumers is a consistent message and representation of your products throughout the purchasing process. How your products look, what your products do, and how your customers relate to the product are all factors in the sales conversion process.

If you have ever bought items in a retail setting, you’ve seen products presented in different forms. The package that the product comes in, a display holding countertop products, and even buildable die-cut floor displays. Drawing the eye of a potential customer in the real world means winning a competition of multiple factors and products that can impede successful sales.

Table of Contents:

What are Custom Printed Boxes?

Effectiveness of Custom Packaging

Different Types of Printing Boxes

How to Order Printed Boxes

Frequently Asked Questions

What are Custom Printed Boxes?

Custom printed boxes are self-contained units that function as both packaging for the particular product, as well as a visual representation of the brand and its identity. Imagine the counter of a convenience store; everything from candies and snacks to cigarette lighters and other smoking adjacent items have their own spaces marked by the branded packaging that holds that product.

Custom printed boxes are designed to attract the eye of the consumer through a multitude of different parameters. These include target demographics, location, and size of the product and packaging, as well as a likeness to adjacent products.

Attracting the eye of a potential customer while representing brand presence through custom box design is also useful for showcasing local business affiliations. For instance, local businesses in the Dallas – Fort Worth area can emblazon custom boxes with logos and addresses in the form of printed boxes for wholesale shipping and custom mailers.

As an example, look to businesses like Amazon and Hello Fresh. Their product boxes serve as a display of their brand identity through logo and association while showcasing websites, locations, and social media presence. The branding is consistent throughout and the packaging is optimized for instant identification.

Effectiveness of Custom Packaging

There are 5 stages in the customer adoption process: awareness, interest, evaluation, trial, and adoption. Custom retail packaging and POP displays can help to cover the awareness and interest steps, while the product itself is presented immediately to be evaluated, trialed, and decided upon.

Drawing attention to your products

Customers are more likely to purchase items that engage with them visually.
Effective placement of Point of Purchase displays draw in up to 13% of in-store eye fixations.
Instant call to action with option of in-person experience and purchase.

Different Types of Printed Packaging

Printed boxes and packaging are a mainstay option for small business shipping, but they aren’t the only way that custom box design can be utilized. Presentation boxes and point-of-purchase displays are easy and cost effective methods to accentuate products in the retail market. Shipping needs can be achieved through retail packaging, custom mailer boxes for subscription services, and more:

How to order Printed Boxes

Ordering printed boxes for local businesses based in Dallas and Fort Worth is easy. There are many custom printed box merchants based in the DFW area who can meet your needs for retail packaging and displays.

Design your logo and brand assets along a consistent presentation and message
Determine what size box, materials, and what quantities will fill your needs
Apply graphics to fit to the packaging dimensions
Order a sample to ensure that you are going to be happy with the final product before mass production
Place your order

Final Recap

By utilizing custom printed packaging local businesses are granted unique benefits. Customer conversions that are heavily favored by retailers have become available to companies who ship products.

The power of custom printed box design and point-of-purchase displays can help to tap greater potential in customer engagement and brand recognition. Utilizing these methods, businesses can incorporate their existing products and promotions to reach new levels of conversion.

Frequently Asked Questions

How to design a box? Continue reading “Get More Sales With Printed Presentation Boxes” »